To mark the start of the festive season, the state’s premier retail and lifestyle destination has unveiled a magical display of 10 individually themed windows along the 520m length of Rundle Mall.
The displays bring to life the traditions of Christmas and reflect the gratitude of a community united by a common cause.
Each window includes collaborations with internationally acclaimed and homegrown couturier Paolo Sebastian, the Adelaide Festival Centre, and local artists, toymakers and creatives.
And in a nod to the economic challenge created by COVID, much of the displays have been sourced from Rundle Mall traders, with several windows providing visitors with gift-giving, home styling and festive menu inspiration that can be ‘shopped’ in the Mall.
The windows are free for all to see and enjoy.